Generate Free Web Traffic by understanding Web Advertising

More money is wasted on advertising than any other business function. That is not to say businesses shouldn’t advertise but rather people should understand how advertising works. There are many ways to characterize ads, but for our purposes let’s make it simple and separate advertising into two distinct approaches: saturation and emotional.

One of the things I’ve learned over a long career is that business folk invariably take their lead from the wrong sources. Small and medium size businesses look to the mega corporations to learn their tricks and adopt their attitudes when they have little in common – advertising being no exception. Since our clients are mostly medium or small size companies we try to help put some of these issues into perspective.

If you’re big enough and have the money available, there are all kinds of marketing initiatives you can invest in, but if you have a limited marketing budget you need to be smart about how and on what you spend your advertising dollars. And the most effective and cost efficient place to spend those dollars is on your website. Yes you need to attract people to your site, but if once they arrive they find it lacks intriguing, engaging content, then you’ve wasted your money. So what tactical approach should you take to deliver your marketing message?

Saturation Advertising

The first approach is saturation advertising like you see on television. Anyone who has spent an evening sitting in front of the TV set is familiar with what I am talking about: the constant repetition of the same commercials over and over until the ads become an unwelcome irritation. The fact is no matter what you do to avoid commercials they eventually seep into your head. Even fast forwarding through commercials on a recorded program has an effect. Saturation advertising depends on repetition not quality, which is why some of the worst and/or stupidest commercials can still be effective.

There are some great commercials on television that do engage the audience with an entertaining, memorable, marketing message that enhances the brand and generates leads, but when push comes to shove, television advertising is all about repetition not quality.

Does Saturation Advertising Work?

Does saturation advertising work? The short answer is yes it does, at least for a television audience it does. Most people believe that it works on others but not on them, a phenomenon, psychologists call the Third Party Effect. The fact is, repeating something automatically makes it appear more believable.

The majority of people will respond that they don’t pay attention to commercials, but inattention does not protect you from the influence of repeated messaging. In fact bad commercials work better if the audience isn’t really paying attention, and fail when the audience is actually listening carefully. Careful attention brings to light all a message’s conceptual, technical and performance issues.

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Internet Marketing:Understanding Web Advertising

Some useful SEO Strategies For Search Engine Optimization

A web site does not stop with ownership. Work has to be done such as getting it optimized for search engines. Your web site has to be made search engine friendly, that is to say, it must meet certain expectations of the “crawlers” or “spiders” of search engines. The index that these crawlers have created will be used in ascertaining the status of your web site in terms of relevancy to the requests of users.Good strategies for search engine optimization that should be fully implemented include the following.. Read more ..

SEO: Strategies For Search Engine Optimization

5 Quick Money-Earning Chitika RPU Facts

Related Product Unit (RPU) is now open to all Chitika users.. The RPU first launched exclusively to select publishers for testing, during which time we received tons of great feedback on how effective this unit is for publishers. Read more to find out 5 Quick Money-Earning RPU Facts..

5 QUICK MONEY-EARNING RPU FACTS:
1. The RPU is completely non-contextual and can be customized to match the EXACT look and feel of your site by modifying the RPU CSS!

2. Ever wonder why there’s a “What’s this?” link next to your RPU? That little link earns you referral revenue for 15 months!

3. The RPU is PRODUCT-centric not DEAL-centric. So when you’re blogging about a specific product, your visitors will see deals similar to YOUR product - not just other deals.

4. Have you ever been able to customize the title of your ad unit? RPU lets you name your unit! EXAMPLE CODE: ch_att = “Popular Related GPS”;

5. WHERE IT MAKES SENSE MAKES MONEY
The RPU was specially designed to be placed right at the end of your blog post or story. This works perfectly in sync with a review of a product because once a visitor is done reviewing a product the RPU gives them the information to take their interest to the next level: purchasing options.

If you haven't got sign up for a Chikita account today and start earning here..

Chitika Related Product Unit (RPU)

SEO: 20 Things You Need to Know Before Optimizing a Web Site

One of the most important aspects of a search engine optimization project is also one of the most overlooked – preparation! There are some important steps to take in advance of optimizing your site that will make sure your SEO is successful.

Before You Start

Before you start any search engine optimization campaign, whether it’s for your own site or that belonging to a client, you need to answer the following questions: 1) What is the overall motivation for optimizing this site? What do I/they hope to achieve? e.g. more sales, more subscribers, more traffic, more publicity etc.

2) What is the time-frame for this project?

3) What is the budget for this project?

4) Who will be responsible for this project? Will it be a joint or solo effort? Will it be run entirely in-house or outsourced?

Answering these questions will help you to build a framework for your SEO project and establish limitations for the size and scope of the campaign.

Ready: How Search Engine-Compatible is the Site Currently?

Something I find very useful before quoting on any SEO project is to produce what I call a Search Engine Compatibility Review. This is where I carry out a detailed overview and analysis of a site’s search engine compatibility in terms of HTML design, page extensions, link popularity, title and META tags, body text, target keywords, ALT IMG tags, page load time and other design elements that can impact search engine indexing.

I then provide a detailed report to potential clients with recommendations based on my findings. It just helps sort out in my mind what design elements need tweaking to make the site as search engine-friendly as possible. It also helps marketing staff prove to an often stubborn programming department (or vice versa!) that SEO is necessary. You might consider preparing something similar for your own site or clients.

Steady: Requirements Gathering

Next, you need to establish the project requirements, so you can tailor the SEO campaign to you or your client’s exact needs. For those of you servicing clients, this information is often required before you are able to quote accurately.

To determine your project requirements, you need to have the following questions answered:

1) What technology was used to build the site? (i.e. Flash, PHP, frames, Cold Fusion, JavaScript, Flat HTML etc)

2) What are the file extensions of the pages? (i.e. .htm, .php, .cfm etc)

3) Does the site contain database driven content? If so, will the URLs contain query strings? e.g.
www.site.com/longpagename?source=123444fgge3212, (containing “?” symbols), or does the site use parameter
workarounds to remove the query strings? (the latter is more search engine friendly).

4) Are there at least 250 words of text on the home page and other pages to be optimized?

5) How does the navigation work? Does it use text links or graphical links or JavaScript drop-down menus?

6) Approximately how many pages does the site contain? How many of these will be optimized?

7) Does the site have a site map or will it require one? Does the site have an XML sitemap submitted to Google Sitemaps
(https://www.google.com/webmasters/sitemaps/login)?

8) What is the current link popularity of the site?

9) What is the approximate Google PageRank of the site? Would it benefit from link building?

10) Do I have the ability to edit the source code directly? Or will I need to hand-over the optimized code to programmers
for integration?

11) Do I have permission to alter the visible content of the site?

12) What are the products/services that the site promotes?(e.g. widgets, mobile phones, hire cars etc.)

13) What are the site’s geographical target markets? Are they global? Country specific? State specific? Town specific?

14) What are the site’s demographic target markets? (e.g. young urban females, working mothers, single parents etc.)

15) What are 20 search keywords or phrases that I think my/my client’s target markets will use to find the site in the
search engines?

16) Who are my/my client’s major competitors online? What are their URLs? What keywords are they targeting?

17) Who are the stake-holders of this site? How will I report to them?

18) Do I have access to site traffic logs or statistics to enable me to track visitor activity during the campaign?
Specifically, what visitor activity will I be tracking?

19) How do I plan on tracking my or my client’s conversion trends and increased rankings in the search engines?

20) What are my/my client’s expectations for the optimization project? Are they realistic?

Answers to the first 10 questions above will determine the complexity of optimization required. For example, if the site pages currently have little text on them, you know you’ll need to integrate more text to make the site compatible with search engines and include adequate target keywords. If the site currently uses frames, you will need to rebuild the pages
without frames or create special No-Frames tags to make sure the site can be indexed, and so on.

This initial analysis will help you to scope the time and costs involved in advance. For those of you optimizing client sites, obtaining accurate answers to these questions BEFORE quoting is absolutely crucial. Otherwise you can find yourself in the
middle of a project that you have severely under-quoted for.

The remainder of questions are to establish in advance the who,what, where, when, why and how of the optimization project. This will help you determine the most logical keywords and phrases to target, as well as which search engines to submit the site to.

For those of you optimizing web sites for a living, you might consider developing a questionnaire that you can give clients to complete to ensure you tailor the web site optimization to their exact needs.

Go!

So now you are clear about your motivations for optimizing the site, you know more about the target markets, you know how compatible the existing site is with search engines and how much work is involved in the search engine optimization process. You’re ready to tackle the job.

Article by Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running a daily Search Engine Advice Column , Kalena manages Search Engine College - an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects.

Technorati Tags: SEO, Optimizing Web Site, Web Traffic, Google, Internet Marketing, Ready Set Go, Tips, Technique, Make Money Online, Strategy, Online Marketing, Web Search , Website

SEO:Why Keywords Are Vital To An Seo Campaign?

SEO, or Search Engine Optimization, is the optimization of a web page in order that it ranks higher in the SERPs (Search Engine Result Pages) for specific keywords or keyword phrases. The pages that rank higher typically gain the greater amount of search engine traffic compared to pages ranked lower for the same keyword.

Targeting Keywords

However, a top position for any keyword won’t suffice. In order to increase your ROI, it is vital to ensure that you target the most appropriate keywords for your pages, and for your business. While generic, or very general topic keywords, may have the highest number of searches conducted in a month they are also the most competitive and typically least productive.

Competitive Keywords

The more competitive a keyword the more pages that you need to compete with in order to benefit from an SEO campaign. Many of the pages that appear at the top of the list will also be well optimized and have a powerful link profile, making it difficult to rank highly.

Improved Conversions With Targeted Keywords

General topic based keywords have also proven to have lower conversion rates compared to more specific keywords. Targeted keywords generate targeted visitors, and targeted visitors are much more likely to be active while on the pages of your website.

Continue to read more... SEO:Why Keywords Are Vital To An Seo Campaign?

Tags: Seo Campaign, Keywords, Adsense, Google, AdWords, Internet Marketing, Web Traffic, Make Money Online

Web Traffic: Dirty Tactics to Increase Comments on Your Blog By Gobala Krishnan

If you’re ok with “gray” tactics to build your blog, you may like these suggestions. These are merely half-serious suggestions, so please do your own due diligence first. Let’s think “outside the box”.

• Fake your comments - No one wants to be the first to comment on anything, but they don’t mind joining in. You can always fake it, by submitting fake comments yourself or by hiring others to do it. Fortune 500 companies do this too, they call it “content seeding” and every major site has done this to some extent before they go live, so as not to look empty to new visitors.
• Use visual stimulation - Use pictures that appeal to emotions, for example pictures of sexy women, cute toddlers or even cute puppies, depending on your market. Don’t pretend like you’ve never seen this happen on someone else’s blog before. You probably commented on that post too, right? Find a reason to put that picture into your post or else this won’t work. Use as often as required.

• Comment bashing - A software like Instant Blog Links will get you a list of blogs where you can post your comments. Then, either post really negative comments or post a link to your blog that bashes the original post. You’ll get a lot of angry people dying to comment on your blog.
• Re-light the fire - Do you know some topics never run out of comments? Are men smarter than women? Are dogs better than cats? Are blondes better than brunettes? Are Macs better than PCs? Some topics just have no conclusions, and that means you can get an infinite amount of comments and be no closer to a resolution for the topic itself.
• Write something stupid - Break the rules, and do something contrary to what people expect from you. Go silly on your posts and you can wake up the next morning to a few comments at least.

Tags: SEO, Blogging, Make Money Online, Gobala Krishnan, Wordpress, Web Traffic, Internet Marketing