Thursday, February 28, 2008

5 Quick Money-Earning Chitika RPU Facts

Related Product Unit (RPU) is now open to all Chitika users.. The RPU first launched exclusively to select publishers for testing, during which time we received tons of great feedback on how effective this unit is for publishers. Read more to find out 5 Quick Money-Earning RPU Facts..

1. The RPU is completely non-contextual and can be customized to match the EXACT look and feel of your site by modifying the RPU CSS!

2. Ever wonder why there’s a “What’s this?” link next to your RPU? That little link earns you referral revenue for 15 months!

3. The RPU is PRODUCT-centric not DEAL-centric. So when you’re blogging about a specific product, your visitors will see deals similar to YOUR product - not just other deals.

4. Have you ever been able to customize the title of your ad unit? RPU lets you name your unit! EXAMPLE CODE: ch_att = “Popular Related GPS”;

The RPU was specially designed to be placed right at the end of your blog post or story. This works perfectly in sync with a review of a product because once a visitor is done reviewing a product the RPU gives them the information to take their interest to the next level: purchasing options.

If you haven't got sign up for a Chikita account today and start earning here..

Chitika Related Product Unit (RPU)

Tuesday, February 26, 2008

Amazing 5 Steps to High-Value Web Content

1. Choose the right author.
2. Choose the right topic.
3. Address all sides of the topic.
4. Add supporting graphics, pictures, etc.
5. Link to related resources, both on your site and elsewhere.

Let's look at each of these steps in greater detail.

1. Choose the Right Author

I once worked for a company who let their web programmers write the instructions for their online ordering process. Big mistake. If their audience were programmers as well, this might be okay. But most of their customers had limited technical skills. So when these people encountered online instructions such as "Validate parameters before advancing" ... the customers would often become dead in the water.

This is a prime example of choosing the wrong author for web writing. Sure, the programmers' input is important. After all, they built the thing. But they should not be the voice of customer guidance. A skilled web writer (someone with usability experience) would have "translated" these instructions to say something like "Please fill in all required information before moving to the next screen."

Here's the key to this. The best author for your small business website content is not always the person who knows the most about the product or service from a technical standpoint. Often, it's best to have an in-house writer who plays the go-between role of "consumer advocate," getting the information from one group and translating it for another group.

2. Choose the Right Topic

If your small business only offers one product or service, then that will likely be the topic of your web content. In this case, I would focus on choosing the right angle as well. Don't tell people what you want them to know -- this is an outdated way of thinking about public information, especially when it comes to small business website content. Instead, find out what people want to know about the types of products you offer, and use your web content to address those questions or concerns.

If you are writing web content for a company that has many products or services, you will have to spend more time choosing topics first and choosing your angle second. In this case, it becomes more about topic organization than anything. Large websites with many topics are ideally suited for a category and sub-category system: These are our products >> And this is product 'A' >> And this is a web page that explains product 'A' in detail.

3. Address All Sides of the Topic

Whether you're writing about one of your products, or you're creating a tutorial of some kind, you need to cover all the angles. There's nothing worse than website content that leaves the job only half-done, telling you why a certain thing is important but not pursuing that lead.

When you are close to a certain topic -- as is the case with people who create a product or service -- it's easy to assume everyone else understands it as well as you do. But the opposite is usually true, so you need to explain all sides of a topic when you write content for your small business website.

Want to keep your pages relatively short for easy reading? You can do that while still offering complete information. That's what hyperlinks are for!

4. Link to Related Resources

Here's the key to developing great content for your small business website. Try to create authority documents that others in your field would link to and recommend to others. One of the key criteria for a resource document is that it links to plenty of supporting information, both on the same website and elsewhere on the web.

In addition to being good for your readers, this kind of useful content will make other webmasters more inclined to link to your website. This adds to your link "popularity" and can further improve the search engine ranking of your small business website.

When writing a particular web page, try to think of it as "the ultimate guide to [blank]." This is the first step to creating the kind of authority documents that eventually dominate the search engines and drive endless web traffic for the authors. But it's rarely possible to create an "ultimate guide" to anything in just one page, so be liberal about linking to other sources on your own website and elsewhere (as long as their not direct competitors).

5. Add Supporting Graphics, Pictures, Etc.

Reading online can be hard on the eyeballs. You can make the reader's job easier in two ways. First, you can format your content appropriately for web reading (short paragraphs, narrow text columns, lots of bullet points, headers, sub-headers, etc.). Secondly, you can add supporting images and helpful graphics.

Well-placed graphics can improve website content in a number of ways. Images are more enticing than text upon first glance, so they can help attract and retain readers. They also help you clarify your message with visual reinforcement.

Conclusion: I have a motto I use regarding website content. "If it's not worth putting online, don't put it online." This is my reminder to myself that I need to use the techniques outlined above to create superior website content. Because that's the kind of content that leads to online success. Apply these lessons to your small business website and watch your own success increase!

About the Author: Brandon Cornett operates an web marketing firm in Austin, Texas and is a web writer at large for dozens of websites and blogs. Learn more by visiting

Thursday, February 14, 2008

Using Offline Advertising in Internet Marketing

Knowing how to use offline advertising in internet marketing can give you a significant advantage over your competitors, since many do not use offline methods to advertise their products. Offline advertising is particularly relevant if you are selling a product, or offering a service, that attract customers locally. For example, you could offer a fitness aid at your local leisure center. Many leisure or fitness centers will allow you to put a free poster offering your product, but even if they charge you for it the price is usually small. Perhaps you have a golf training aid that you can advertise at your local golf club.

Local classified ads are also a good means of getting your product some local publicity. The classified ads pages or even adverts placed on selected pages of your local press, frequently provide you with local orders. The beauty of these is that they are very easy to follow up, either with back-end products or new ones. You need not even restrict yourself to the local press. How often have you seen an internet marketing advert on the national press? They are not uncommon, and although expensive, they must produce a good return.

If you have a niche website, it could be worth your while browsing round your local newsagent and checking out the magazines on display. You know the kind - all these racks upon racks of magazines on every topic you can think of. Have a word with the newsvendor and find out some of the more popular magazines that cover your niche. These could be good publications for placing your adverts, especially if they are not too expensive and they have a good circulation.

Poster campaigns can also work well. You can advertise with posters in many shopping malls, and some stores also offer you the opportunity place an A5 poster for only pennies a week. Have your own business cards printed with your internet business contact details, such as website address and email address in addition to your phone number. Put your website address on everything, and have a signature that use on all correspondence. Not just emails and forum postings, but also offline correspondence such as letters, invoices, receipts and anything else you send to other people.

Another form of offline marketing that most people have never heard of, let alone use, is buzz advertising. This type of advertising has been growing in popularity recently, especially by offline businesses. It is used extensively by some auto companies and by cosmetics companies. Buzz advertising involves getting a verbal buzz going about your website or product. Some companies pay people specifically to verbally promote their products by approaching strangers, striking up conversations and bringing up the product in the conversation.

“Say, have you heard about the latest perfume from —-!” While not yet common it is getting more popular. Of course, the buzz need not be started off by someone you have employed to do it, but you can do it yourself. You can get your family and relatives involved as well. Before you know it, everybody might be talking about your product or your great new website. That’s how YouTube and MySpace got so popular.

If you have a van or pick-up get your business name and website address painted on the site. It’s easier to get a buzz going if people see your website in their face all the time, on vehicles, on posters, in newspapers and magazines, and even chalked on walls! Well, perhaps not the last one, but that would sure get people noticing your website! Do you get the idea? Get your website name known in every way that you can.

How about a local radio slot, with you explaining the virtues and benefits of your product, service or website? Stress the benefits, and you need not restrict it to local radio. Try for a national radio slot or even TV if your business is sizeable enough. There are no restrictions to the advertising methods you can use. Hire a loudspeaker and shout it from the rooftops!

Online advertising methods are very effective in internet marketing, since they can be visible to people all round the world, but if you know how to use offline advertising it can also work very nicely for you, and bring you a lot of business you would not otherwise have.

About the Author: Andre Sanchez - How to Use Offline Advertising in Internet Marketing was originally published at

Tags: , , , , , , , ,

Tuesday, February 12, 2008

10 Tips To Increase Sales & Site Traffic By Giving Away Free Software

10 tips to increase sales and site traffic by Giving Away Free Software

1. Gain free advertising by submitting your software to freebie and freeware/shareware web sites. This will increase the number of visitors to your web site.

2. If you created the free software yourself, you will become known as an expert. This will gain people’s trust and they will buy your main product faster.

3. Offer your software as an extra free bonus to the people that buy one of your main products. People buy products quicker with free bonuses included.

4. Publish your free software on disk or CD-Rom then include it with your direct mail packages. This can increase the amount of orders you’ll receive.

5. Build your opt-in e-mail list fast by asking your visitors to give you their contact information before they can download your software.

Continue to read more..

10 Tips To Increase Sales & Traffic By Giving Away Free Software

: , , , , , , , , , , ,

Monday, February 11, 2008

How To Get Improved Search Engine Rank Using Squidoo and SEO

If you know how to use Squidoo to achieve improved search engine rank of your web pages, then you have a tool at your disposal that can be just as powerful as using traditional search engine optimization, if not more so.

One important facet of your Squidoo lens is that it could be listed on Google, or any of the other search engines, for your major keywords, and you should not lose sight of any promotional techniques that provide you with free exposure on search engines. If you Blink your Squidoo lens, you can win every way. Not just with Blinklist, but you can have it listed on just about every social networking site you can think of, Technorati and included. Also Furl, Craigslist, Stumbleupon and any of the many others out there.

For those not totally aware of what Squidoo is, I don’t intend to go into the ethos of the site right here, other than to state that it can be used as a promotional tool as well as a being a virtual website. Your lens can also be given a Google PageRank. You can use your Squidoo lens in place of a minisite in order to promote yourself and your product, and improve your search engine listing. You can use it as a showcase for your products, your blogs or even your websites, and draw traffic to it and hence to those other online ventures you are involved in.
In order to use Squidoo as a promotional tool for your main website you have to know a lot about the topic of your site. It is not a tool to use to sell an affiliate product, for example, unless you are an authority on that product. However, if you have written a book on a certain aspect of SEO, and want to advertise it, then Squidoo is ideal for that. The reason is that you can give in order to earn. Hence, Squidoo is great for me, because I can provide visitors to my lens with useful information on SEO, while at the same time advertising my SEO site that offers my product. I then get visitors and a link from Squidoo, both of which are great for my search engine rank, and also listing position.

It might be possible just to advertise the product directly, but I prefer to provide information. That allows your visitors to become confident that know what you are talking about, and are not just a ‘fly by night’ that is trying to sell a product that you know nothing about. The objective of Squidoo is to provide useful information on topics to others interested in that topic. If they go to Squidoo and click on a category, they should be able to find all the info they are looking for.

They don’t want outright adverts, but if they find that you are providing good information, then they might want to visit your website. You give them the link to do so, and then they get more information. Part of that might be the offer to purchase your product that will possibly solve their problem. However, neither you nor they know that it will, so you provide them with a guarantee that if it doesn’t work for them, they get their money back. You have used Squidoo to persuade them that you know what you are talking about, that led them to your site and more information, and then to your product. They buy it, try it, and if it works fine. If not, they get refunded. In my book that is the proper way to conduct business, and you can use Squidoo to help you with that.
You can also optimize your lens for maximum search engine listing position, since your Squidoo lens should be based upon a single keyword or keyphrase to enable you to get a good listing. You can SEO a lens just as you can do a web page, and with the same effect. Free organic traffic from your listing position.
To achieve all that, sign up for Squidoo, follow their instructions and get your first lens up and running, and then use it to promote your regular website and improve its ranking. You must also make sure that your customers have an out if it doesn’t work for them. Squidoo provide lots of help in designing your first lens, but if you already have website then you should find it easy. Optimize your lens for the search engines and you are all set.
By combining your web page, lens and blog optimization, and cross-promoting each in an intelligent way, it is difficult to see how you could fail to get high search engine listings and improved search engine rank using Squidoo and SEO.

About The Author
If you need more information on how to use Squidoo for improved search engine rank, here is a lens that does what I am suggesting you do. Check it out, and then sign up for Squidoo yourself from the same page. Copy what I do and you can hardly fail. The free info on the page is important, especially Improved Search Engine Rank dot com and might be all that you are looking for.

Technorati Tags: , , , , , , ,

More Info..

Google Business