Wednesday, August 22, 2007

5 Ways To Increase Website Traffic To Your Website

Millions of websites online can be placed in their own special
category of "Deserted Town". The only life you can find there
are those of the webmasters who created them. This is because
they get very few, if any, targeted visitors. For these website
owners, there are simple techniques they can use to increase
website traffic.

Read on and I will give you five ways to increase website
traffic to your website. These aren't hidden secrets and they
won't give you millions of hits per month for just $ 9.99. (I'm
sure you know what I mean). However they are effective and using
them will increase website traffic to your website. And the
visitors that you get will be more profitable because they will
be targeted.

Increase Website Traffic

You can pay to increase website traffic. (I've decided to get
the money spending out of the way first). There are many ways
you can pay to increase website traffic; here are three (3)
popular ones.

· pay-per-click
· ezine ads
· website ads

Before you use any of these paying methods to increase website
traffic to your website, I want you to first examine your website
with your ideal customer in mind. What keywords will they use to
find your website in the search engines? Write them down.

Increase Website Traffic - Technique 1

Now you're ready to increase website traffic with pay-per-click
search engines. Start by using the keywords you have written
down, go to the free keyword suggestion tool at
and type in the search box one keyword at a time and press the
'suggest' button.

The results will show you how many people search for your
keyword each day and also suggest other keywords you can use
and the number of visits they get each day. Write down this
information or create a spreadsheet with the headings 'keyword',
'visits per day', and 'pay-per-click cost'. Your pay per click
cost depends on which pay-per-click search engine you use, the
competition for your keywords and on how much you're willing to
pay for a click.

Once you've finished the spreadsheet, sign up for an account
with the pay-per-click-search engine of your choice and bid on
your keywords.

You will notice that the keywords with the most visits per day
cost more per click than those with less. To get more clicks for
your money the trick is to bid on those keywords which have a
few visitors a day. There is less competition for these keywords
so your bid price should be low.

Increase Website Traffic - Technique 2

Ezine Ads
When using ezine ads place them in ezines which are related to
your market, which have subscribers who would be interested in
your product or service. You can find ezines in ezine directories
and you should be subscribed to a few of them already - start
with these.

Increase Website Traffic - Technique 3

Website Ads
For website ads, use the keyword list you made for your
pay-per-click marketing. Starting with the keyword that gets the
most visits per day, do a search at a search engine. Research
the first ten (10) to twenty (20) websites looking for any
information which indicates that they sell advertising space
on their website, like 'Advertise With Us'. If you don't see
any advertising information look for a 'Contact' page or email
address and send a message asking if advertising is sold on
their website and if so then what's the cost. Once you've
finished this research, choose where to place your ads.

Increase Website Traffic - Technique 4

Search Engine Optimization
To find information online most people go to the search engines
first. If you're not listed in at least the first two pages of
search engine results for your keywords, then you're missing out
on a lot of free targeted website traffic.

To increase website traffic for your website using this technique
here is a free resource for you to help optimize your website so
that you can access this free website traffic source.

Increase Website Traffic - Technique 5

Article Writing
Another way to increase website traffic is by writing articles
for your niche market and submitting them to article directories
and ezine editors. Your increased website traffic will come from
the resource box at the end of your articles. The resource box is
like a 4 to 6 line ad telling your readers who you are and to
encourage them to seek more information on your website by
clicking on your website link, which you will provide.

One advantage of article writing, beside the free increased
website traffic, is that it will make you an expert in the eyes
of your readers. This will increase your credibility and your
readers trust in you causing them to open their minds and wallets
to your recommendations.

Like I said earlier the five (5) techniques I've written about
here to increase website traffic to your website are not hidden
secrets, they're nothing new. They are used everyday by website
owners whose websites are far from deserted. So start using one
of the techniques today and see how it goes, then try another.

Fayola Peters is a member of the International Association of
Home Business Entrepreneurs.

Need MORE TRAFFIC to your website or affiliate links? "Turn
Words Into Traffic" reveals the secrets for using FREE articles
to drive Thousands of NEW visitors to your website or affiliate
links... without spending a dime on advertising!

Copyright © 2004 Jayde Online, Inc. All Rights Reserved.

SiteProNews is a registered service mark of Jayde Online, Inc.

Thursday, August 02, 2007

7 Steps to Developing Effective Newsletters Online

If you have a loyal customer base, but haven't used a regularly scheduled newsletter to communicate with then, then its time to develop a monthly newsletter. Electronic newsletters are a great way to share information, promote your products, and solicit feedback from your most important customers. If you want to develop effective newsletters, you'll need to follow these seven proven tips for creating winning newsletters.

1. Choose a Theme.

The largest pitfall to developing an effective newsletter is the lack of a theme. When creating newsletters on a regular basis (ex: monthly), select a unique theme every month that appeals to your audience. Once you have identified a theme, be sure that your newsletter content focuses on that specific theme throughout its content. This creates a newsletter that is meaningful and positions your company as a meaningful source of information.

2. Allow for Easy Scanning.

If newsletter subscribers are unable to scan your newsletter, you stand a good chance of losing them. The first few seconds are your most important so make them count. Use big, bold headlines, and article descriptions, providing links to the full article or related content areas. By providing article introductions versus an entire article, you make it easier for readers to view your entire newsletter while allowing them to zero in on the content that has the greatest appeal.

3. Use Graphics.

Producing a newsletter that's wall-to-wall text will not be able to keep the interest of even your most savvy reader. Interject graphics, product photos, pictures, and so on throughout your newsletter. This will break up those large blocks of content increase your newsletter's appeal. Make sure your graphics include links to the articles or products they reference as Internet browsers tend to click on pictures or graphics presented online.

4. Include Product or Service Information.

Internet users are very comfortable with product promotion especially when receiving free information or content. They understand that advertising pays the bill and is common among electronic newsletters. So use this information to your advantage. In each newsletter, discuss a featured product or provide a special offer to your newsletter readers. Products or services that are closely aligned with the theme of your newsletter can be ideal. As a rule of thumb, keep the number of products you promote three or less.

5. Proof Your Work.

When creating an electronic newsletter, you should always check your work. Spelling, grammar, and punctuation should be perfect. When users find these types of errors, it signals a lack of care - causing doubt as to the amount of effort used when developing the content presented. The result could very well be an increase in those who unsubscribe or a reduction in overall click-through rates.

6. Be Viral.

Never assume that the person reading your newsletter signed up for it directly. In fact, you should encourage your readers to forward the newsletter to others who may be interested in the content you're providing. Make your newsletter, and each volume of your newsletter, accessible via your website. Additionally, make it easy for new users to sign up through a link in each edition of your newsletter. When users forward a copy to a friend, they can easily subscribe.

. Don't Forget Can-SPAM.

In the footer of your newsletter, include your company name, address, and contact information. Inform users why they are receiving your newsletter and how than can unsubscribe. Honor all unsubscribe requests within the alloted 10 day requirement. By doing so you are meeting current standards and you'll keep your newsletter subscription list clean.

These newsletter development tips can help you deliver a valuable newsletter that gets read and acted upon. Don't be afraid to experiment and keep relevant content the main focal point of your newsletter. As your newsletters become more sophisticated don't lose site of the basic principles. The tried and true is often the best way to be successful!

About the Author: Michael Fleischner is an Internet marketing expert with more than 12 years of marketing experience. He has appeared on The TODAY Show, Bloomberg Radio, and other major media.

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