When it comes to social networking there’s little doubt that Facebook is the largest and most influential of the social networks online. It has more than 500 million registered user and, at the time of writing this, the average user is connected to 80 community pages, groups and events. For businesses this means that a Facebook page or other piece of Facebook real estate is a serious way to generate social and viral traffic, but only if it is done well.
There are 900 million objects that people interact with which means, first and foremost, yours needs to stand out. It either needs to provide something that others don’t (unlikely given the amount of competition) or it needs to do what it does better than the competition. One of the most common mistakes by small businesses is believing that Facebook traffic is a quick hit; it can take months to build up a decent sized list of fans that avidly read your content, but there are some steps you can take to help attract greater numbers.
The Facebook Platform
Fortunately, there is an extensive platform on which you can build unique Facebook pages and interact with existing and potential readers and your business needs to make the most of these in order to generate the best possible results.
1. Be Unique Not Generic – There is a lot of competition on Facebook, regardless of the type and topic of content that you’re providing. Ensure your Facebook page really stands out by creating a unique design. You don’t have to have the standard Facebook page design and you can implement all sorts of features that help your visitors recognize you as a leader in your field.
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