Generate Free Web Traffic by understanding Web Advertising

More money is wasted on advertising than any other business function. That is not to say businesses shouldn’t advertise but rather people should understand how advertising works. There are many ways to characterize ads, but for our purposes let’s make it simple and separate advertising into two distinct approaches: saturation and emotional.

One of the things I’ve learned over a long career is that business folk invariably take their lead from the wrong sources. Small and medium size businesses look to the mega corporations to learn their tricks and adopt their attitudes when they have little in common – advertising being no exception. Since our clients are mostly medium or small size companies we try to help put some of these issues into perspective.

If you’re big enough and have the money available, there are all kinds of marketing initiatives you can invest in, but if you have a limited marketing budget you need to be smart about how and on what you spend your advertising dollars. And the most effective and cost efficient place to spend those dollars is on your website. Yes you need to attract people to your site, but if once they arrive they find it lacks intriguing, engaging content, then you’ve wasted your money. So what tactical approach should you take to deliver your marketing message?

Saturation Advertising

The first approach is saturation advertising like you see on television. Anyone who has spent an evening sitting in front of the TV set is familiar with what I am talking about: the constant repetition of the same commercials over and over until the ads become an unwelcome irritation. The fact is no matter what you do to avoid commercials they eventually seep into your head. Even fast forwarding through commercials on a recorded program has an effect. Saturation advertising depends on repetition not quality, which is why some of the worst and/or stupidest commercials can still be effective.

There are some great commercials on television that do engage the audience with an entertaining, memorable, marketing message that enhances the brand and generates leads, but when push comes to shove, television advertising is all about repetition not quality.

Does Saturation Advertising Work?

Does saturation advertising work? The short answer is yes it does, at least for a television audience it does. Most people believe that it works on others but not on them, a phenomenon, psychologists call the Third Party Effect. The fact is, repeating something automatically makes it appear more believable.

The majority of people will respond that they don’t pay attention to commercials, but inattention does not protect you from the influence of repeated messaging. In fact bad commercials work better if the audience isn’t really paying attention, and fail when the audience is actually listening carefully. Careful attention brings to light all a message’s conceptual, technical and performance issues.

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Internet Marketing:Understanding Web Advertising

6 Easy Tips to Improved Facebook Marketing

Here's 6 Easy Tips to Improved Facebook Marketing you can learn and practice to get massive web traffic.

When it comes to social networking there’s little doubt that Facebook is the largest and most influential of the social networks online. It has more than 500 million registered user and, at the time of writing this, the average user is connected to 80 community pages, groups and events. For businesses this means that a Facebook page or other piece of Facebook real estate is a serious way to generate social and viral traffic, but only if it is done well.

There are 900 million objects that people interact with which means, first and foremost, yours needs to stand out. It either needs to provide something that others don’t (unlikely given the amount of competition) or it needs to do what it does better than the competition. One of the most common mistakes by small businesses is believing that Facebook traffic is a quick hit; it can take months to build up a decent sized list of fans that avidly read your content, but there are some steps you can take to help attract greater numbers.

The Facebook Platform

Fortunately, there is an extensive platform on which you can build unique Facebook pages and interact with existing and potential readers and your business needs to make the most of these in order to generate the best possible results.

1. Be Unique Not Generic – There is a lot of competition on Facebook, regardless of the type and topic of content that you’re providing. Ensure your Facebook page really stands out by creating a unique design. You don’t have to have the standard Facebook page design and you can implement all sorts of features that help your visitors recognize you as a leader in your field.

You can also serve different landing pages to different visitors. For example, fans and first time visitors to your page do not need to see the same thing and Facebook offers the functionality to change these settings. Show a page that encourages non-followers to fan your page, and show the main content to those that have already done so. Provide incentives such as coupons for your products or services, or free resources like Ebooks and other giveaways, to members that have not yet clicked to follow your page.

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Internet Marketing: 6 Tips to Improved Facebook Marketing