OK, so the title isn’t strictly true there is one important factor in ecommerce design and two things you have to do achieve it. The goal is to make people purchase your product.
The two things you have to do to make them buy is to help and persuade. When you design a site you need to pay serious attention to it’s usability and it’s persuasive abilities. The aim of a good e-Commerce solutions is to gently (or not so gently) persuade the sites user to purchase the product they want.
In order to make sure they find this as easy as possible, you need to make sure your website is as usable as possible. There are thousands of usability and persuasive design methodologies and we don’t intend to cover them all in this article. We have identified a couple of the most important factors in both areas and provide some tips and guidance to help you tailor your site to increase sales.
Continue to read more..SEO: The Two Most Important Factors In e-Commerce Design