Wednesday, October 31, 2007

How to Use SEO or Search Engine Optimization for High Google Listings By Peter Nisbet (c) 2007

If you know how to use SEO to get a high listing in search
engines, or are an expert in search engine optimization for high
Google listings, then you need read no more of this article.
Your website obviously has at least one page in the top 10 of
Google, MSN and Yahoo, and you have as much traffic as you need
for your success.

However, if not, then you need some advice. You need to
understand the basics of search engine optimization.
Incidentally, what the basics are to you may not be basics to
others. Basics to some are the correct use of LSI (latent
semantic indexing), of internal linking strategies and of other
techniques designed to lead search engine spiders by the hand
and convince them that their site is the tops. Can you do that?

If not, then here are one or two tips. Good SEO is a lot more
than just having your page title in title tags and your heading
in H1 tags. It is more that just having the correct keyword
density – do you know what that is? The vast majority of people
don't have the slightest clue about keyword density or what it
means. Formulae said to relate to keyword density and the number
of words in the key phrase as a function of the number of times
the phrase should appear in a web page are mediaeval in internet

Do you know what? Google doesn't give a toss about your
calculations. Google cares about the service you are providing
to Google customers and how relevant the content of your web
page is to their needs. To find that out, Google applies a
statistical mathematical equation based on statistical analysis
of semantics as related to the specific keyword being used by
the searcher, and the semantic content of your web page.

Google doesn't care if you have exactly 15 incidences of your
keyword every 500 words – in fact if you do, you have no chance
because that is now excessive. Keyword stuffing or keyword
spamming they call it! Yet people still write articles packed
full of keywords in the mistaken belief that it will be good for
them. Who is still telling them that?

So let's forget keyword density. It's old SEO and no longer
relates to Google's needs. Internal linking: now there's a new
thing to most people, even though it has been relevant for the
past few years. By intelligent use of internal linking you can
lead your friendly neighbourhood spider down any web you can
weave for it. And you will benefit greatly by doing so, if you
know where you should be leading it.

Internal linking strategy is a different concept entirely to an
external linking strategy involving one way or two way reciprocal
links back to your web page from that of another website. Most
people are involved in that, but also most don't know how to do
it properly, and therefore lose out. Let me give you a simple

You have a website with a page rank of 4 for your home page.
Note that it is not your whole site that gets a Google PageRank,
as it is properly written, but each individual page in your site
is individually ranked. When you come across a website with a PR
of 4 or even 8, it is the page you are looking at that has that
PageRank. That will generally be the home page, and when you
agree to a reciprocal link, guess what! Your link will be placed
on a 'links page' in that site with a PR of zero. That's right,
a Google PageRank of zilch: and that's the benefit you will get.

If you place their link on your home page, or any other page
with a PR of greater than zero, you lose out. Even if your page
has a Google PageRank of only 1, Then You Lose Out! They get a
share of your PR of 1, and you get a share of their PR of zero!

Stick that in your pipe and smoke it, and then tell me I don't
know what I am talking about as many have. Some of these many
are so-called internet gurus and SEO experts that fleece you by
promising you a Google Page 1 position for your site, when they
can't even get one for themselves.

If a site offers you a top 10 position, check out their
position by using their URL. If they were so good, wouldn't they
be in the top 10 for their URL? I would have thought so! But NO.

So, do what you can to understand what Search Engine
Optimization is. What it really is – not what some would want
you to believe what it is. Check out the source code of
successful sites and compare it to the unsuccessful sites and
try to spot differences. If you cannot, then it is the linking
strategies that make the difference. Whatever strategy you use,
however, make sure that you fully understand it and that you are
using it as it should be used. There are links and links – some
better than others. Some can give you positive results, and some
of your links can be very bad for you.

Do you know how to tell the difference? Most can't, and so are
led by what they read online. The problem is that since 'most
can't', most of what is written online is garbage. It is
difficult to spot the truth from the opinion. It is truth that
gets you a good Google or Yahoo listing, not opinion. The
problem is that more people believe opinion than truth since
they don't know what truth is, and most of what they read is
false opinion.

The best advice you can have is to check out the websites that
have succeeded and copy what they do. However, that is not as
easy as you think since the off-site linking strategy that you
cannot see is as important as the on-site SEO that you can see.
If you want screenshots of a website that succeeds, the check
out Pete's site that varies from
#1 and #4 on Google for the keyword 'article services', and then
find the screenshots and explanation of how he does it on That is how to learn:
from successful sites.

Copyright © 2007 Jayde Online, Inc.  All Rights Reserved.

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