Given the inherent problems with traditional marketing
techniques, it`s important to master the BASIC STRATEGIES
FOR INTEGRATING EMAIL into your overall campaign.
As I`ve just shown you, sending out an EMAIL CAN BE MUCH
CHEAPER than other marketing methods. Proceed with caution,
however. Email can also cost you a fortune -- in lost
opportunities AND cold hard cash -- IF you don`t know the
So that`s where we`re going to start.
First, always keep in mind that your "primary objective".
the master key that unlocks your "Success Vault" in Internet
Marketing is to build your mailing list - your EMAIL MAILING
LIST. (Often referred to as your "In-house list.")
The addresses you collect are going to mean the difference
between the middle-of-the-road results that Average Joe and
Jane are achieving and the through-the-roof, over-the-top,
to-the-moon-and-back MEGA-success that top online sellers
achieve. (The difference really is that dramatic.) So
don`t miss the boat: The time is NOW to start building your
list of email addresses (prospects).
You can begin to grow your list simply by capturing emails
from people who visit your website, as we have already
discussed in a previous lesson.
=> Pop Quiz: What`s the easiest way to convince people to
give you their email address? (Answer: Offer an
irresistible freebie with a sign-up form on your site or in
a pop-up box, drive traffic to your site, and watch as
people start entering their email address. Don`t have a
freebie? Get a good one from the Empowerism treasure
Okay, so now you`re "in the groove". you`re capturing
people`s emails like crazy. But if you`re just sitting
there - well, you know the old saying, "Even if you`re on
the right track, you`ll get run over if you just sit there."
So what next?
-- Let me take a moment from telling how to build your email
list to remind you why. It`s been said that - YOU CAN GET
RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE!
Think about that. Then stop thinking and get going on
new ways to capture and keep email addresses.
(By the way, if you haven`t already "gotten with the
program" yet, I wanted to remind you that EMPOWERISM RSVP
presents an unparalleled opportunity for you to build a
mountain of wealth with a leads-buying program that rewards
you quickly and generously).
GIVE `TIL IT HURTS!
If you want to keep getting addresses, start giving stuff
away! Give, give, and keep finding more things to give! And
since you can`t send a TOASTER through email, why not give
the far more valuable -- and far more affordable for you --
INFORMATION PRODUCTS, business tools, and expert
advice - maybe even a no-cost/obligation email marketing
course like this one!
DRIP, DRIP, DRIP.
You`ll want to have a series of letters already set up so
that they can be "dripped" on your prospects on a regular
basis. Send a message daily, every other day, or on
whatever schedule suits you best, but make contact AT LEAST
EVERY 7 DAYS.
If you`re not confident in your writing skills, you have two
choices: you can hire a professional to write the letters
for you or you can use a system already set up with letters
to help you build your email list. (I suppose the third
choice is to just give up and bury your heard in the sand,
but that`s no way to make a million!)
If you`re serious about this - and you should be, believe
me -- you really should consider tapping into the system
offered by Empowerism. At Empowerism, you can access an
entire AUTOMATED leads/giveaway/database marketing
ALL-IN-ONE SYSTEM that makes it easy for your revenues to