But, while having a high position in Google may seem to some companies the only way to make themselves known and thus reaching their goal, there are others that think that a good place in the Alexa ranking system might result quite beneficial in the end.
What is Alexa Ranking?This is a ranking system provided by alexa.com( controlled by amazon.com) that basically evaluates and shows the number of visits on various Web sites. The algorithm according to which Alexa traffic ranking is calculated, is simple. It is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months.
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