How do you know what type of content is really going to attract the right searchers?
In this article I wanted to cover a few very basic tips that you can
keep in mind when building high-performance strategies. Remember that
good search engine marketing is not about trying to manipulate or “fool
the search engines.” Good SEO skills are more about creating genuine
relevancy for well-written content that deserves to be found because it
is truly the most relevant and useful to your audience of readers.
What students quickly discover in the 5-Day classes is that the
optimization skills are not nearly as hard as many people make them out
to be (even for the most competitive phrases,) once you’ve been trained
and understand the full scope of influences that are at work. The
biggest advantage that we have had is all about the “accuracy of
information.”
1. Write content that your audience is already looking for within the
last 90 days.
True keyword research is not about ‘guessing at keywords’ but its all
about researching actual data. How are your SEO research skills using
Wordtracker or Keyword Discovery? At the SEO Workshops we teach much
more than the traditional “keyword research” methods. We help students
learn “Keyword Forensics” and how to quickly tap into the hidden niche
trends that 99% of most Webmasters never even notice.
2. Does your Web copy speak to the reader or does it speak about
yourself?
Remember that your Web site should be focused on your audience first and
appeal specifically to a niche interest. When writing your Web copy,
you need to dialog in an appropriate tone and format for the right
audience. Some of the most interesting content will have more appeal if
it speaks to your audience in terms of “you.” You can, you might, you
will, yours, your and you’re INSTEAD of we, ours, we’re, we will, we
can, etc.
3. Focus on writing for the human audience first and search engines
second.
While search engine optimization is important to your visibility, try
writing your content first. Most people don’t write their best when
trying to optimize and create content at the same time. Focus on
creating highly useful content that is extremely focused on one topic
per page. Once you have completed your writing so that you are pleased
with it, then go in to do a mild re-write for the search engines.
4. Tips for triggering idea generation and giving your strategies a
unique twist.
While many people seem to spend time exploring their competitor’s Web
sites, we encourage you to lead the way with new ideas. Try not to be
obsessed with what the competition is doing, but be creative and start
your own new trends. Spend just a little more time working on your
projects this week than you did last week. Setting yourself apart from
the competition is easier than you might think and gives you a huge
advantage over others.
Continue to read more here >> Maximize Traffic With Top 10 SEO Power Tips