5 Things You MUST Check Before You Buy the New SEO Software or Trust a Google Expert

Here's a trick people fall for all the time. It's so common the really scuzzy people have a name for it - it's called "False Proof."

The one that has been chapping my behind is when a supposed search expert will say, "I'm number one out of 33 million results." And you think, really? 33 MILLION?

Then you get their software, ebook, or system, and you find out that even though you're also able to rank number one for a term that gets 33 million results, none of it sent you any sales, or leads - and really, not much traffic either.

Don't get me wrong - it's not that this ranking isn't an achievement for some people. It's just that it HAS to be put into perspective. If someone is telling you - hey, I'm kind of a newbie to search, and I figured out how to do this. Let me share my research with you - that's information to trust.

The same person claiming it makes them an expert? Not so much.

If you don't want to get hustled by this little trick, remember that proof has to be MEANINGFUL.

It's fine to profit from a JV deal with a friend or colleague, I'm not knocking it. I've done it and when I have, I've slept great, because I make a conscious effort to only promote the highest quality products from my peers.

So I think endorsements are okay.

What's NOT Okay is when the testimonials of friends are the Only testimonials a person has for their product.

What did their peers think?

What did their clients think?

What do people who didn't know them before they tried it think?

If a person selling you an SEO product or search consulting is a layperson, and they figured out how to get results better than the next guy, and they say so, that is completely above board.

But if they're claiming to be a guru or expert in any way, and they're using keyword rankings or number of links generated, or anything else to prove their results, make sure they stand up to closer scrutiny.

Here are some things to look for:

1- The number of results doesn't always tell you how comparatively difficult the keyword is to rank for. A good keyword difficulty check like the one at SEOmoz.org will help you figure this out.

2- If the keyword phrase is 4 or more words long, a monkey could probably rank for it under the right conditions.

3- Even if it is hard for a newbie to rank for, and the software tool/person will help you get to the next level of expertise, if the terms you would rank for are those that don't send any traffic, or won't help you build up to terms that will send traffic, it's a waste of time.

4- If just one keyword ranking is their claim to fame, they aren't an expert if they're saying they are, or that their tool is worth paying for, based on this, be wary.

You do NOT really know what you're doing with search until you have been able to maintain hundreds or thousands of rankings for a few years.

You can get to number one by cheating in the short term - until they catch you and ban your site.

Luck or cheating doesn't make you an expert.

5- If the number one or first page result they got is one of many, and passes all the difficulty and traffic tests - is the result they have in Google or Yahoo for their own site? It if it, and that's all the information they're selling, don't buy it. I'll tell you how to do that for free in a minute.

First let me explain one thing: it's not that it's a bad thing to get to number one using Ezine Articles or Hub Pages. It's that you don't control the ranking when it's not on your site.

It's that you don't need someone to teach you something fancy to get that ranking.

Anyone can get a popular site to rank at the top for an article they've contributed - there are free articles for how to do this around the Net. If I'm not mistaken, Chris Knight wrote about it last year on this blog.

That's not some coveted secret worth the price of a large pizza or a fancy dinner.

How do you do it? You use your keywords in the title of the article you're contributing, and make your article semantically relevant enough to out rank whatever listing is presently number one. It won't work with every keyword, but when it does, that's how it happens.

The real trick is getting that ranking to mean money for you. That ranking doesn't automatically mean they'll click the link to visit your site.

(How do you do make sure they do? That secret takes way more room than one article.)

So again, this Can be a good technique. But knowing that doesn't make you an expert.

Now, I won't sit here and say that every expert trying to get you to buy a search or traffic related product is full of it. There's a lot of good programs out there. But the instant you're being promised outlandish results with a minimum of effort, it's right that your BS radar should go off.

The second you're being peddled a quick fix that is meant to supersede or replace good knowledge, you have to ask yourself if what you're paying and the results you're getting are worth the risk.

It's not that there isn't good stuff out there - it's that you have to really look at whether what you're paying is going to yield results worth your investment.

There are a bunch of great experts and great sites that can help you get better search results in Google and Yahoo. I could name ten off the top of my head. Just remember, in order to see what's worth your money, scrutinize your expert, and investigate the promises of your favorite search tool.

You may be surprised at what you find.
Great product, no traffic? I'll teach you every web site promotion technique from search to social media, all that I've tested and used myself. No hype or unrealistic promises. Just real-world techniques that actually work. Come to http://freetraffictip.com/really to see video proof.

SEO: How to Cheat Google AdSense??

This is an interesting article by by Fernando Hal, read more about How you can cheat Google Adsense (and get your AdSense account disabled).

Face it. You come to this article probably thinking to find some ways to cheat Google, or to confirm whether some method you have on mind will work. Well, if you want to know how to cheat AdSense, here are the ways, focusing on the AdSense click-frauds. These covers from basic AdSense cheating techniques to the advanced class.

Continue to read more ..

How to Cheat Google AdSense??

Generating Free Traffic - How to Get Free Press

Free press is one of the best ways to spread the word about your website, your product, and your brand. However, most people don’t know where to start. Fortunately, it’s really not as hard as you might think.

There are thousands of articles being published every single day on blogs, newspapers, and magazines. Bloggers, writers, and journalists have pages to fill and all of them are actively looking for interesting topics to write about.

Many people forget that PR is about public relations. It’s not just about writing a press release. It’s about getting to know the journalists. Find out what kind of stories they’re working on and see what you can do to help them. PR is really about listening and engaging key influencer’s.

Read more .. Generating Free Traffic - How to Get Free Press

Using Offline Advertising in Internet Marketing

Knowing how to use offline advertising in internet marketing can give you a significant advantage over your competitors, since many do not use offline methods to advertise their products. Offline advertising is particularly relevant if you are selling a product, or offering a service, that attract customers locally. For example, you could offer a fitness aid at your local leisure center. Many leisure or fitness centers will allow you to put a free poster offering your product, but even if they charge you for it the price is usually small. Perhaps you have a golf training aid that you can advertise at your local golf club.

Local classified ads are also a good means of getting your product some local publicity. The classified ads pages or even adverts placed on selected pages of your local press, frequently provide you with local orders. The beauty of these is that they are very easy to follow up, either with back-end products or new ones. You need not even restrict yourself to the local press. How often have you seen an internet marketing advert on the national press? They are not uncommon, and although expensive, they must produce a good return.

If you have a niche website, it could be worth your while browsing round your local newsagent and checking out the magazines on display. You know the kind - all these racks upon racks of magazines on every topic you can think of. Have a word with the newsvendor and find out some of the more popular magazines that cover your niche. These could be good publications for placing your adverts, especially if they are not too expensive and they have a good circulation.

Poster campaigns can also work well. You can advertise with posters in many shopping malls, and some stores also offer you the opportunity place an A5 poster for only pennies a week. Have your own business cards printed with your internet business contact details, such as website address and email address in addition to your phone number. Put your website address on everything, and have a signature that use on all correspondence. Not just emails and forum postings, but also offline correspondence such as letters, invoices, receipts and anything else you send to other people.

Another form of offline marketing that most people have never heard of, let alone use, is buzz advertising. This type of advertising has been growing in popularity recently, especially by offline businesses. It is used extensively by some auto companies and by cosmetics companies. Buzz advertising involves getting a verbal buzz going about your website or product. Some companies pay people specifically to verbally promote their products by approaching strangers, striking up conversations and bringing up the product in the conversation.

“Say, have you heard about the latest perfume from —-!” While not yet common it is getting more popular. Of course, the buzz need not be started off by someone you have employed to do it, but you can do it yourself. You can get your family and relatives involved as well. Before you know it, everybody might be talking about your product or your great new website. That’s how YouTube and MySpace got so popular.

If you have a van or pick-up get your business name and website address painted on the site. It’s easier to get a buzz going if people see your website in their face all the time, on vehicles, on posters, in newspapers and magazines, and even chalked on walls! Well, perhaps not the last one, but that would sure get people noticing your website! Do you get the idea? Get your website name known in every way that you can.

How about a local radio slot, with you explaining the virtues and benefits of your product, service or website? Stress the benefits, and you need not restrict it to local radio. Try for a national radio slot or even TV if your business is sizeable enough. There are no restrictions to the advertising methods you can use. Hire a loudspeaker and shout it from the rooftops!

Online advertising methods are very effective in internet marketing, since they can be visible to people all round the world, but if you know how to use offline advertising it can also work very nicely for you, and bring you a lot of business you would not otherwise have.

About the Author: Andre Sanchez - How to Use Offline Advertising in Internet Marketing was originally published at http://www.affiliatemarketinglife.com.

Tags: Internet Marketing, Web Traffic, Earn Money Online, Adsense, Adwords, Money, Offline Advertising, How To, Andre Sanhez