Website Redesign eBook & Webinar

Website Redesign eBook & Webinar

Thinking about a website redesign? Did you know that a website redesign can actually lower your traffic and reduce your lead flow? Don't take another step without learning about the pitfalls and best practices around redesigning your website. Download our Free Website Redesign Kit and learn everything you need to know for a successful website redesign.

Inbound Internet Marketing System

HubSpot is an inbound marketing system to help your small or medium sized business to get found on the Internet by the right prospects and convert more of them into leads and customers. HubSpot inbound marketing helps your company get found by the qualified prospects that are looking for the products or services that you sell in search engines, blogs and the blogosphere, and social media. Once these qualified visitors are on your website, HubSpot helps you convert more of them into leads and paying customers through landing pages, lead intelligence and marketing analytics.

HubSpot is web-based, does not require any IT staff, and is designed to be used by a marketing person, not a techie. Our company, our blog and our products have been featured in the Wall Street Journal Online, MarketingSherpa, PC Magazine, AdAge, and MarketingProfs.

Source: http://www.hubspot.com/

Deep Linking Strategies For SEO By Seomul Davis (c) 2007

Linking is one of the prime areas of any SEO campaign and is considered a key concept that can drive targeted traffic to your website if done the right way. The good news is that Linking is effective and the bad news is that there are many aspects of linking that have undergone severe changes over the years.

One of the good aspects is that one single linking tip can put you way ahead of your competition especially where most webmasters think that all you need is a reciprocal link directory for gaining link popularity in some of the top search engines like Google or Yahoo. If you have already gone through the Google page rank update then you are aware of the fact that directories with hundreds of links are not happening any more. It is being treated as a negative tactic.

There was a time when content was supreme and then it shifted to design and other elements and it has come full circle back to content. Hence more and more people have started to focus their efforts in content. Let us look at a different perspective, maybe an example.

Hypothetically, you have a website with 500 pages of resourceful content. If you want to publish articles on multiple categories then the page number can go higher up. Now on the other hand if you have a website with 30 pages, you can expect it to grow to 500 if you keep publishing articles. Now each of the articles as well as the resource pages is live links to your web site. There are two ways by which you can get links to your website in a given situation and they are:

You can get a link for your home page as a part of an exchange for a link to one of relevant article pages on the site with whom you are doing the exchange.

The second option is deep linking. In deep linking, you will get a link straight to the particular page on your web site, which you are going to link them to. The question is how will it benefit you?

So let us look at the various benefits of deep linking:

1. This will make webmasters excited regarding linking with you/your site simply because you will be putting them on your web site and not on any low rank, low traffic website where people might not visit.
2. This will give a signal to other webmasters that you have studied their website carefully and completely and hence know where their link will fit on your website. It is any day better than a simple swapping of web site links. There is a more meaningful result associated with deep linking.
3. You will start to build link popularity directly on to the pages that are within your web site.
4. You will have the leverage and hence you will be in a position to ask for better links from different web sites. This means that there will be no dumping of links. You will also have the advantage of asking for links of importance from various webmasters.
5. Your links page will grow in value because it will not be crammed with links, it will now have only useful or relevant links.
6. These links will help to direct meaningful or targeted traffic to your website, which in the long-run will generate revenue and provide opportunity for many more traffic spikes.

These benefits are enough to keep your website ahead of competition and will not impact your Google page rank severely even when the next page rank upgrade is released.

Seomul Davis is a senior SEO Services expert with SEO 1 Services, a Dallas SEO Company.

SEO: 20 Must-Have Search Engine Marketing Tools

Anyone working in Search Engine Marketing knows that this industry travels at warp speed. If you’re trying to market your web site or the web sites of your clients via search engines, chances are your time is limited - severely limited. To squeeze as much into my schedule as possible without resorting to self-cloning, my daily routine involves the use of a range of time-saving tools and software. I use such tools on a daily basis and I truly don’t know how I’d function without them. I’m not the only one. I’ve talked to other SEM experts and they also rely on various tools to help them through their hectic schedules.

Here is a líst of 20 must-have tools used by busy SEM professionals:


1. Freshbooks Invoicing and Timesheets
Freshbooks is an online estimating, invoicing, project management and time tracking service that gives your business a professional image, no matter how small. I use it to invoice all my clients online and it can even be set up to automatically bill and debit the credít cards of recurring clients every month. It also has built in staff timesheets and project management tools for online collaboration.

Price: Free for 3 clients or less

2. XML Sitemaps Generator
The XML Sitemap Generator trawls through all levels of your site to generate an XML sitemap. It also gives you a running count of pages, provides a text-based URL líst and a HTML sitemap you can import straight into your site. The online version of the generator is free for sites of less than 500 pages, but there’s also a low-cost script-based version for large sites that can be set up to automatically index your site, upload an updated XML file to your server and ping Google and Yahoo when done.

Price: Free for sites of 500 pages or less

3. Proposal Kit
ProposalKit takes the chore out of creating and tailoring client estimates and proposal contracts. With over 200 pre-designed self-guiding templates ready to fill in the blanks with your company, project/product/service and client information, ProposalKit has already half completed your proposal for you.

Price: From USD 47.00

Continue to read.. SEO: 20 Must-Have Search Engine Marketing Tools

7 Marketing Mistakes to Avoid when Promoting your Business

Many people rush into business thinking it will be easy to run, but very soon they realize that it is not as easy as it looks. A successful business is a finely tuned machine. In order to keep your business running smoothly it is important to avoid making mistakes.

Here are the 7 most common mistakes to avoid:

1. Not having clear objectives:
Many business people start a business without clear objectives. They fail to set realistic goals for their marketing and consequently set themselves up for failure. It is important to make a list of goals and objectives based on a quarterly time line. If you do not have company goals and objectives you are like a car driving without a road map. Make sure all employees are briefed on company objectives. When your employees are not properly prepared you will not be able to achieve company objectives.


2. Neglecting to analyse your potential customers
Neglecting to analyse your potential customers is a dangerous mistake. It can lead to many problems. When you do not analyse your customers wants and needs you do not know what products and services to develop for them. This will lead to targeting the wrong market and neglecting to understand your own niche market. It is important for any business to do their marketing analysis so that you can target your market and maximise your sales.

3. Not testing:
By not testing your sales copy and places you advertise with split testing your advertising, you will be losing sales. Split testing is simple to do but many businesses fail to do this. This results in a lot of wasted time and effort. If you do not test your ad copy and marketing promotions you will not have a proper idea of the ads and promotions that are pulling and what is not working. It is simple to do by placing 2 ads for the same product in a publication or website etc. You can then see which one is performing the best.

4. Not budgeting:
Budgeting is extremely important in business. Your business should never run out of money. This is especially true with your marketing and advertising ventures. It is important to have a monthly or quarterly budget for your marketing. Within that budget put aside money for each promotion you will be doing. Start small, test and then build on successes. This will allow you to always stay solvent and have enough for promotions.

5. Giving up too soon:
Companies go out of business at an alarming rate these days. One of the reasons is that the owners give up too soon. Just when success might be just around the corner they give up and decide to close the business down. In exactly the same fashion marketing promotions can fail. You need to give your promotions at least 3 months before you decide to scrap them. Some promotions will take longer than others to bring results. As always, test all marketing tactics before you launch a larger promotion. Patience is one of the hallmarks of business and you need to implement it.

6. Poor sales copy:
How often have you wanted a product but when you read the sales page you had serious doubts? Poor unprofessional ad copy will cost you sales. In fact without good sales copy you will not be able to sell effectively at all. It is critical to your business to get this right. If necessary get an experienced copywriter to do this. It is worth the investment, as you will see returns when you make sales.

7. Not screening your employees carefully:
To handle the extra load for the Christmas season you will need to hire new employees. It is very important not to rush into this. There is no dearth of people needing employment but you need to screen them carefully before hiring. One rude customer service agent can cost you customers. Do not take this type of risk. You want to preserve the integrity of your company at all times and screening employees is the way to achieve this. You will then be able to build a core of loyal professional employees that will be an asset to the company.

The golden rule is to diversify. You should always use multiple forms of marketing promotions in your business. Do not just do one or two promotions and then wait for results. This will slow company growth and your business will stagnate. The last thing you need is to slow your marketing in the Christmas season. So remember to diversify and enjoy the increase in sales.

By avoiding these mistakes you will take your company to the success you deserve. You will be able to have year round success for your business and really be able to cash in on the Christmas season. So plan ahead and be careful not to make these common mistakes.

About the Author: Sean McPheat is a leading authority marketing consultant and helps businesses across the UK, Europe, US and the Middle East. Sean's marketing services include direct mail, internet marketing, sales copy, sales training, telemarketing, PR and strategic alliance marketing.